Is Sacha Baron Cohen and Showtime Teasing the Same Thing?
Posted by John J. Falco on 5th July 2018
| 227 views

The mystery deepens. If true, talk about a discombobulated, perhaps by design, marketing campaign.

I first reported on the strange ad campaign showtime launched for an up and coming comedy show, and speculated that it was The Sean Spicer Show. Showtime posted the ad on June 29. Without giving away many details. Just that the thing will HUGE and be aired on July 15.

Meanwhile Borat’s Sacha Baron Cohen is teasing in a July 4 tweet (his only one) something without mentioning a date or a platform. Just a clip of Trump insulting him and with the Trump University logo on it. I find the mystery surround both clips odd and highly unusual. It’s like Showtime and/or Sacha is trying way to hard to make this thing go viral which isn’t really happening. If Sacha has complete creative control over the project, it would make sense that he wouldn’t want Showtime spilling the beans, and that he use his own timeline.

The two clips have a similar but mysterious style to them. The one text based one is no doubt talking about Trump, and in the second clip we get a little bit more info. Yet the things that work against this theory is that Showtime had already announced the date for this on the text based clip. Though, if they are connected, then it could just be a marketing campaign designed that way. Networks sometimes put “coming soon” on the trailer, regardless of if they know the date or not.

The question remains. What is this project? Is this a mockumentary? If so, what is it going to be mocking? One thing for sure, July is going to be a really interesting month for TV.