Outside of the popular trending topic of Sunday’s GOT Finale HBO shocked fans with a trailer for Westworld III coming in 2020, which has already ranked up 1 million views. HBO knows that once GOT ends a couple of people will cancel their subscriptions, despite already announced sequels and prequels set in the GOT Universe.
To the casual viewer, HBO seemed to release a bunch of trailers for new shows this week to pander to GOT fans. In reality it’s something that HBO does every season. It wants users to check out new shows and to keep the subscriptions going. Reminding viewers about some of the most exciting new shows in 2020. Chernobyl, Watchmen, Golden Compass, His Dark Materials, Years and Years, Euphoria, Big Little Lies, Ballers, and Westworld. This is a good way for HBO remind their subscribers that they have something for everyone besides GOT. This concept isn’t new. HBO has always had pretty good marketing around upfront time. The premium channel has always been known for making some of the best shows in Television history. Including but not limited to: The Sopranos, The Wire, True Detective, Band of Brothers, The Pacific, Veep, Deadwood, Rome, Silicon Valley, The Leftovers, Boardwalk Empire, and Entourage.
The once must-have premium cable channel is facing steep competition from premium streamers. So it’s looking at everything to stay competitive and that’s not new or pandering. In the age of the streamer HBO is still very, very relevant.